Fintech Sales & GTM Strategy
How Payfacs Should Structure Their Sales Team
Payment facilitators (PayFacs) operate in one of the most competitive growth environments within financial technology. As embedded payments, digital onboarding, vertical SaaS, and integrated commerce expand, PayFacs must align their sales teams to meet rising expectations. Merchants now demand simplified integration, transparent pricing, and instant underwriting decisions—so your sales organization must be designed to communicate…